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What is Brand Wars®?
More and more brands are competing for public attention, around the globe and across market categories. Find out what it takes to win Brand Wars®.

Book Nicolas
For the unique insight and guidance you need to win the Brand Wars, book a speaking engagement with Corporate Visionary Nicolas De Santis.

New Thinking
Register to access our New Thinking and White Papers about strategy, marketing, branding, vision and sustainability.

Consulting
Nicolas is co-founder and CEO of Corporate Vision Strategists. To find out how Corporate Vision Strategists can transform your business, contact us today.

 

Corporate Visionary Nicolas De Santis is the authority on the Brand Wars® that are affecting every company on the planet.

Nicolas is the creator of Corporate Vision® a revolutionary framework that creates, manages and implements long term vision, branding and sustainable growth strategies for companies and organisations. Nicolas has developed hundreds of cutting-edge Vision Strategies for governments, academic institutions, global brands and start-ups, including The European Union, British Airways, Opodo, Morgan Stanley, Iberdrola, Garanti Bank, Pirelli and the Coca Cola system. Nicolas speaks regularly at well-known business schools, including IESE, Instituto de Empresa, Bocconi, and major institutions such as the World Bank.

As co-founder and CEO of Corporate Vision Strategists he gives organisations from around the world the weapons they need to win the Brand Wars and thrive in hostile market environments Book a speaking engagement for your organisation today.

WATCH VIDEO HIGHLIGHTS OF NICOLAS,
LIVE AT THE ISTANBUL ARENA
 
Who in the audience has ever killed?
Length: 1:51
Ethics 101. What do we believe in? How much do we value life? What do we truly believe about death and the afterlife?...
 
Impact of history on everyday life
Length: 2:17
The only new thing in this world is the history you don’t know! Nicolas De Santis discusses DOUBLE STANDARDS and how we seem incapable of learning the lessons of the past...
 
Defining Ethics and Leadership
Length: 1:38
Leadership and ethics simply defined. Leadership is about ‘attitude’ and the ability to influence people. Ethics is about ‘value systems’ and driving principles...
 
Are you a Bullfighter or a Fox Hunter?
Length: 0:45
Gear up and join the party! Regardless of culture and traditions we seem to search for the same things. Whether we are killing bulls in Spain or foxes in the UK (now banned) people from around the world find the senseless killing of animals entertaining...
 
Have you been in the KILL ZONE?
Discover your dark side.

Length: 2:25
Jekyll or Hyde? Why do we flirt with our dark side and take high risks that endanger lives by going into the KILL ZONE? From heads of state to top global CEOs, people in power have all entered the KILL ZONE...
 
Do you trust your husband?
Length: 1:09
TRUST is a big word. It’s a crucial element for brands to solidify relationships of all kinds. We were told for decades that smoking was harmless, we were told our diets were healthy,...
 
Virginia Tech Massacre:
Unethical Exploitation by the media.

Length: 1:08

How much do we trust the media? The media today will stop at nothing to feed their bottom line, even exploiting the Virginia Tech massacre to sell more advertising.

 
Kate Moss: Celebrity endorsement at your own peril.
Length: 1:32
Kate moss is a global fashion icon. But, given her high profile drug problems, is it right to use her to endorse products? Governments and companies are fighting drug trafficking, addiction is costing lives and billions in health bills and drug money provides military aid to terrorists...
 
Oh brother where is the ethical blogger who will save us.
Length: 2:35
According to new research, corporations are now some of the least trusted entities, while NGO’s have become the institutions people trust. ‘Blogger activists’ around the world monitor corporations’ actions to the point that most companies...
 
Was there a FOOD connection between the deaths of 2 McDonalds’ CEOs?
Length: 1:07

That is unbelievable, isn't it? Two of McDonalds’ CEOs died unexpectedly within eight months of each other. Was it coincidence or was it the food that they consistently ate...

 
Ethical Ketchup and fair food!
The rise of the little guy.

Length: 1:48
The supply chain might include unethical practices that we as consumers do not see.  The incredible story of the Immokalee workers is instructive. The group of mostly Latino, Haitian, and Mayan Indian immigrants working in low-wage jobs throughout the state of Florida...
 
It’s lonely at the top. Assume nothing and prevent all manner of disasters.
Length: 2:03
...You’ve ignored the two most critical laws of governance: The law of assumption and the law of prevention. Watch and learn how to save lives and millions for the corporation.
 
One of the worst governance decisions ever. Spend $5million to save $10 billion.
Length: 3:35
The 2004 Indian Ocean earthquake was the second largest earthquake ever recorded on a seismograph, equivalent to the power of 20.000 nuclear bombs. It caused the entire planet to vibrate...
 
What do global CEOs really worry about?
Length: 1:39
This survey tells us that they might not be focusing on the big picture or the real risks. The result? Millions in shareholder’s money lost and corporate reputations destroyed. A big wake up call...
 
True leadership – Make a difference and live an incredible life.
Length: 1:24

Everyone has a chance to change the world. Do not let anyone tell you otherwise.
But first you must define who you really are, what you believe in and where you are going so other people can follow you there...

 
Transform. Stop predicting and start dreaming.
Length: 1:45

Change and the future are totally interconnected. Vision is about being able to dream big and create a better future. To do this we need to do more than simply ‘change.’ We must Transform...

 
The vision mechanics.
Do you have a garage of dreams?

Length: 1:31

Everything that is big started small. Disney started in a garage as did Hewlett Packard, Apple and even Google just a few years ago. Do you have your garage of dreams? Time to get greasy!...

 
Define your future…fast…your competitors are already defining theirs.
Length: 1:35
You wake up in the year 2015. What would you like to see around you in your bedroom, bathroom, kitchen or office?...
 
Einstein and the art of visualisation.
Length: 0:52
The world needs more vision. Dreaming is the first step. Next you must visualise your dream and communicate it for other people to understand your vision...
 
Ethics 1, Wal-Mart 0.
Length: 2:03

No. It is not the score of a football game. The Norwegian finance minister decided to drop $400 million worth of Wal-Mart’s shares from the Norwegian state’s investment fund portfolio due to their low ethical score. Cost to Wal-Mart: LOSS OF REPUTATION ON A GLOBAL SCALE.

 
Blue to green - How the UK Conservatives changed colours.
Length: 1:11
No one is bluer than the British conservatives. But are they really? With a green tree as their new party logo and trips to Darfur it looks like green is the new BLUE...
 
Sustainable Growth marketing:
Externalities and Choice editing

Length: 1:09

New concepts and sustainable practices to introduce in your product strategy and marketing. Ignore them at your peril. They are already in the marketplace.

 
Winner and losers in the sustainability BRAND WARS
Length: 0:52
Are people emotionally attached to your brand? Today's consumers want to trust the brands they buy. Winning the Brand Wars doesn't necessarily mean slashing prices; more often it means creating a brand consumers can connect with.
 
Show me the way Patagonia! -
1% of sales for the environment.

Length: 1:22

I wear Patagonia products with pride. One of the reasons I wear their products is because they donate 1% of total sales to the 1% for the Planet Foundation. So my money is also used towards saving the planet! WOW!

 
Sustainability makes money.
Iberdrola leads the way.

Length: 1:39

Sustainability starts at the top and must be integrated across all systems and practices within the corporation. A clear brand vision strategy helps unite your people by creating a sustainable corporate culture.
The Iberdrola energy company has gone from being the 5th largest energy group in the Spanish market to becoming a global leader within a decade. All thanks to their vision of becoming the most sustainable energy company in the world. Today they have become the leader in global wind power and one of the most respected companies in governance practices.

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